What are we looking for?
The ideal candidate is an entrepreneurial and creative out-of-the-box thinking digital marketer with a get-things-done attitude, who wants to thrive in a fast-paced environment.
What separates you from other marketers is your relentless drive for running new tests and experiments on a regular basis. You love data, but even more, you love implementing changes based on those findings - instead of just creating dashboards.
You will have an important role to play in scaling up MTAP's marketing efforts across all paid channels.
We are looking for an experienced individual to take ownership of end-to-end Digital Marketing channels for each of a new product of MTAP Technologies - Autologix and creating growth campaigns and executing our acquisition strategies.
This opportunity requires the ability to operate with confidence in a dynamic, technical environment across multiple digital marketing channels such as Email, SEM, SEO, Display advertising and Onsite merchandising. As leading Digital Marketing operations, you will ensure proper execution of digital marketing campaigns, overseeing project critical success factors, Timelines and dependencies in partnership with the Content, Graphics, Marketing agencies, Head of marketing, Finance etc.
She will develop, implement, track, and optimize plans along with marketing campaigns across all digital channels. An ideal candidate would have at least 3 years of experience in B2B SaaS demand marketing, can execute lead generation strategies. A strong grasp of concepts regarding marketing tools, strategies, and integrated digital marketing campaigns is a must.
The person joining should be able to work with cross functional teams from conceptualization to full execution while ensuring outcomes.
Plan, execute and track all paid marketing campaigns across SEO, SEM, Display, Facebook, Linkedin, Emails and other paid acquisition channels.
Build digital marketing process and automation - Own the entire lead funnel from ideation -> launch -> iteration.
Manage the budget and analytics of all campaigns to identify things that are working and scale them.
Implement an experiment design framework aimed at identifying and testing potential new growth channels like drip campaigns.
Identify opportunities to improve lead conversion in the product (landers, sign-up flow, etc.) and champion those initiatives
Manage and improve existing acquisition engine and channels.
Measure and report on performance and assess these against goals such as ROI and KPIs.
Required Skill Set
3+ years of experience in online marketing and advertising in the B2B segment with SaaS / Digital Marketing agencies
Proven experience with Facebook, AdWords, SEO, marketing database, email and/or display advertising campaigns
Fair understanding of marketing automation for B2B segment, conversion analytics funnel and - ABM campaigns (Must have worked on a CRM!)
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
Solid knowledge of website analytics tools
Creative problem-solving acumen, with the analytical rigor to verify or invalidate assumptions
Proven ability to effectively communicate with cross-functionally with other teams